Aviva Q1 results show good start to 2011

Aviva has released its Interim Management Statement for 3 months to 31 March 2011 which shows a strong performance. The general insurance business, which is headquartered in Norwich, has delivered strong growth and improved profitability. The life and pensions business has seen good underlying sales growth.

The strong Aviva brand is delivering real business benefit with high levels of visibility, recognition and consideration. The latest spontaneous awareness levels peaked at 58% (up from 54% from the end of 2010). They are delighted that more customers are choosing Aviva for their insurance needs, with particular success in life family protection and general insurance advertising campaigns. Life protection sales were up in the first quarter and they have attracted 580,000 additional new motor customers in total since the start of 2010 and 118,000 in the first quarter of this year alone.

Andrew Moss commented: ‘We have made a good start to the year. Our general insurance performance is a real highlight; sales are up strongly and profitability is good. Life sales are down on 2010, primarily because we have driven new business returns higher by changing our business mix to focus on more profitable business. By making the most of our powerful combination of life and general insurance and by ensuring we put our customers at the heart of our business, I’m confident that Aviva will continue to thrive in 2011.’